Canadian Anti-Spam Law (CASL)

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We have been working hard to try to figure out how this pertains to us as an organisation, and by extension, each of our churches. The only thing we can tell you for sure is that, well, we don’t know for sure. There are lots of organisations that are interpreting this in lots of different ways – in our estimation, from underplaying it to going overboard.

One things we do know is that non-profits are not the primary targets of this. This is designed to give the authorities teeth to go after the larger spam offenders. There will be due process and deliberation as cases are brought to authorities on these matters. However, the reality is that these laws are going into effect, and we are subject to them.

What we all need to be doing is keeping records which show that people have opted-in to our communication. The process where people sign up to Pulse records a date stamp for us, which demonstrates that a reader initiated contact. At this stage, these laws only affect commercial messages. But the definition of a commercial message is broad: it can include any information about an event, service or product that costs money (this is a grey zone).
Curiously, Messages with the express purpose of fundraising have been exempt from this law given that most non-profits would suffer heavily if restricted.

For people who have a relationship with us, we have implied consent to send them messages. This lasts for 2yrs, during which we need to work to migrate our people and our systems to express consent. It means that we need to build consent into the ways that we’re asking for e-mail addresses, whether on contact cards, or online e-mail sign-up pages.

To create effective e-mail protocols, we need:
• To go from implied consent to express consent.
• To quickly identify the sender of each message, and what its purpose is.
• Provide an unsubscribe mechanism for mailing-list type services.

If you’d like to dialogue about this, comments are open, and we can process it together there.

Pulse Winter 2011/12

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After too many delays to count, here is the latest Pulse!

We are so grateful for all of the contributors to this edition of the Pulse, especially Tracy who is responsible for putting it all together. The delay is due to conditions far beyond her control.

Click here to read the Pulse.

As usual, we invite you to add your comments about this edition below, within this post. And please share this with anyone interested!

The Pulse on Creation

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This is the latest Pulse, and the first Pulse of 2011. The main article is a charitable discussion between two different perspectives on creation. And there’s a whole lot more going on in this edition, too.

We invite you to check it out, and please feel free to add your own feedback in the comments section below.

Also, don’t forget to share this with anyone you feel would be interested.

Pastoral Opening (Updated)

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Feeling Called to the Country?
Small Town Flock Needs a Shepherd!

Pastoral position opening in Dorion, ON

We are looking for someone who is eager to strengthen Church Fellowship, Christian Education, Family,
Youth and Adult ministries; who is interested in Member visitation, worship through singing and music;
who has Bible knowledge and knows Christian doctrine to help members lead obedient, victorious
lifestyles, and allow them to develop their own personal ministry skills.

Find out all the details by clicking here.

Begin the application process by clicking here.

**Closing date for all applications is June 30, 2011**

PulseTV Episode 8

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In this edition of PulseTV, Bill and Charlie sat down for a short chat. Charlie is the new Church-Planting Catalyst for the EFCC, and it was great to hear him talk about his perspective on the power of church-planting. We’re excited to have him on board, with all of his experience and enthusiasm. I think we will all benefit from it!

Please share this video with your church, your family and friends — anyone you think would be interested!

You can download this clip in the two following formats:
PulseTV Episode 8 for Windows (WMV — ~23MB)
PulseTV Episode 8 for Mac (M4V — ~36MB)